A leader in handheld communications produces a popular and sophisticated Mobile
Phone that offers capabilities including email, messaging, calendar, web access,
camera and music. The multiple features do not make the product more complex --
in fact, the Mobile Phone’s popularity is based in part on the product’s ease of use.
With this in mind, it is critical that the company maintain a continuous
understanding of how its products perform in the field and the reasons why end-
users return the products. Insight into RMA is essential for the company to keep
its competitive edge. The data is all there -- but automating the management and
analysis is what makes the difference. Camstar is the solution.